Meet Keith Tan, the Man Behind the Robot Barista - Ella
Keith Tan is a former wealth manager turned entrepreneur and digitalization evangelist, driven by his passion for coffee and cutting-edge technology. Known for his charismatic personality and relentless hustler mindset, Keith has transitioned from the financial world to become a leading voice in digital transformation.
As the visionary founder of Crown Digital, a Singapore-based company, he is revolutionizing the coffee industry with innovative technology. With a background in engineering, Keith bridges the gap between traditional coffee experiences and modern advancements, inspiring others with his blend of sophistication and innovation.
Under Keith's leadership, Crown Digital introduced the world's first fully automated coffee kiosk, "Ella," which combines robotics, artificial intelligence, and premium coffee brewing techniques to deliver a seamless and personalized coffee experience. Ella has garnered widespread attention for its efficiency, consistency, and ability to operate in high-traffic locations such as airports and office buildings.
Keith's entrepreneurial journey is marked by his commitment to integrating technology with everyday experiences, making high-quality coffee accessible to a broader audience. His innovative approach and dedication to excellence have positioned Crown Digital as a leader in the smart retail and coffee automation sectors.
Beyond his achievements with Crown Digital, Keith is recognized for his contributions to the tech and startup ecosystems in Singapore, often sharing his insights and experiences with aspiring entrepreneurs. His vision for the future of retail and hospitality continues to inspire and shape the industry, making him a prominent figure in the global tech community.
