In this episode of the Taste of Four podcast, hosted by Ron with co-host Max, the guest is Ian-Chapman Banks, CEO of Sqreem Technologies. The discussion kicks off with the implications of the death of cookies for advertisers, but Ian reveals breaking news that Google has decided not to deprecate cookies after all. The conversation explores the evolving landscape of digital advertising, focusing on programmatic advertising and its cost-effective benefits for brands.
Ian shares insights into how Sqreem Technologies utilizes AI to enhance ad targeting, especially through their products like OneMarket and OneEnterprise. These tools leverage AI to deliver precise, programmatic advertising and provide deep insights into consumer behavior by analyzing vast data sets, including first-party data and search behavior.
The episode also touches on Ian’s entrepreneurial journey, including his early venture of running a cheese and wine shop and his transition into the tech industry, where he worked with major companies like Apple and Motorola. Ian describes how Sqreem Technologies evolved from a focus on data compression to a leader in pattern recognition and digital advertising.
Throughout the conversation, Ian discusses the impact of AI on team productivity, the importance of regulation and compliance in the digital space, and the future roadmap for Sqreem Technologies, including upcoming product launches and market expansions. The episode ends with Ian’s reflections on the significant role of AI in the future of digital marketing and entrepreneurship.
Ian Chapman-Banks is the dynamic CEO and co-founder of SQREEM Technologies and holds key positions as a board member of Rakutan Sqreem Inc and DJI Holdings. Under his leadership, SQREEM now collaborates with top agencies and pharma companies across 80 countries, where he architects advanced AI by integrating cutting-edge algorithms and data into an insights and media buying platform, enabling ad agencies to transform, diversify, and scale their operations.
